Wednesday, June 30, 2010

A shop called Moth

There is exactly one week until the opening of A shop called moth. It's the brainchild of Jocey Davidson. Moth is a beautiful new retail space in Bridport St, Albert Park selling women's fashion and jewellery from unique and exclusive labels such as Sachin and Babi, MiH Jeans, Chelsea Flower, Bishop of Seventh, Velvet by Graham & Spencer, Rachel Pally, Love Sam, Nougat, Ever, red engine, Pol and freepeople. A lot of you aussie girls may not have heard of these labels, but that will not stop you from falling head over heels. I was saying to Jocey today, it's like a the best dressed up womanly version of yourself you always wanted. Utterly beautiful items for everyday - and then show-stopping evening gear too. Watch out for the first window display featuring one heck of a special dress.

I have had the absolute pleasure of working with Joce over the past few months designing her shop for her, she's been such a fun and creative collaborator. Here's some sneek peeks of the interior fitout.

Oh and been brilliant to have my husband on the team, who has done the most incredible branding for Moth.

A shop called moth - 164 Bridport St, Albert Park

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