Monday, March 15, 2010

New Toast store

One of my most favourite UK stores would have to be Toast. I never really got into it while I was living in London, but the past few years they've really stepped up. The new Toast outpost in Cheltenham in Gloucestershire, the latest project of Jamie and Jessica Seaton, founders of Toast. Orchestrated by Niki Turner, a theatrical set designer, the shop occupies an entire Regency townhouse and stocks both the interior and the fashion collections. Turner stripped the walls to reveal the original plaster finish, affixed wood crates to the walls as shelving, and styled the store with vintage curios and a row of vibrantly colored Jielde wall lights. "We revealed texture and the patina of age, and used lots of recycled elements to introduce the atmosphere found in Toast catalogs," Turner says. There's also a cafe on the first floor where you can sample Toast jams and take part in bread making and tea tasting workshop.

Apart from the lovely homewares (and clothing) - the Toast brand itself is a visual treat. I subscribe to their catalogues and file them in my reference library - inspiration from cover to cover. The Toast website is one to bookmark, apart from product catalogues they have cute little travel notes, videos and photos.

Images: Toast

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